Amy Greenwald is changing the world - one spunky brand design at a time.

Amy works with the dreamers and the do-gooders who are ruled by compassion, those who have a fire in their hearts to make things better for the people and planet.

Keep reading to find out how our creative story of friendship, Buffy, T-Swift, and the juiciest design/copy combo came to be…

If you’re an entrepreneur in the digital age, you already know about the power of email. But you might be wondering if hiring an email copywriter is worth it.

Open up this post for 7 fantastic reasons why your business might need an email copywriter who brings the clicks.

Keeper’s Collective, the WA-based kind honeybee skincare brand, is one of my all-time fave projects, for so many sweet reasons! Find out what all the buzz is about in this post. I also share some delicious tips on how to write product descriptions that bring your dreamiest customers buzzing. You best bee-lieve it’s worth a read!

If you’re wondering whether you should hand over your cash-money and invest in a pro copywriter’s word-weaving skills, or tackle your copy yourself - this post is for you.

Take a deeper look at one my favorite web copy projects to date. In this post I share all about how working with Victoria Tran, founder of the professional organizing service, Sorted (based right here in the Crescent City!) was a dream come true - in more ways than one!

Right now, you may be feeling a tad dazed and confused about the idea of hiring a copywriter to help you sell your kick-ass products or services. Maybe you’ve been burned one too many times by copywriters who said they had it going on. But in the end, they left you standing around with your proverbial pants down.

Or perhaps the DIY route just isn’t cutting it anymore. You know you need to up your copy game, but you don’t have the capacity to dive deep into copy mentorship territory to pick up all the skills you need.

But you’re still kinda wondering, “How can a copywriter benefit my business?” And that’s totally ok. That’s why I’m here. Let’s get into it, man.

This Word Slayer is damn lucky. Read about (and listen to!) my recent convo with Fab Gionavetti, Head Teacher & Founder (and Buffy superfan) of Alt Marketing School. We came. We talked biz. We slayed. (And we geeked out HARD!) This one’s not to be missed… oh, and yours truly also got listed in the school’s Top 100 Trailblazers of 2023! Huzzah!

If your subscribers aren’t gobbling up what you’re serving ‘em, it could be that you’re making a mistake or two when it comes to your email marketing.

Let’s unearth some of them, shall we?

Meet the Pricing Queen of the hair & beauty industry.

Even if you’re not in the h&b business, I know you’ll find this interview inspiring AF.

Maddi Cook shares her perspective as a salon owner-turned-Mega Boss/Hype Woman/Coach & Mentor. And she just so happens to be a client-turned-friend of mine.

Read on to hear about her ambitious plans for Boss Your Salon, how to handle haters, working from all over the world, and what she does to keep her mind and body functioning at that Big Boss level.

Get on it!

Thinking about hiring a copywriter for your next big biz move - whether you’re launching a new course or finally revamping your website - can feel like an overwhelming decision. And if you’ve never worked with a copywriter before, you might not know when to start seeking out pro-level support.

In this post, I’ll help you get clarity on when to hire a copywriter and share the tell-tale signs it’s time to take the PLEASE-write-my-words-for-me plunge!

Ever come across a brand that immediately makes you feel something? (The best brands do this, btw.)

After Kiko Eisner-Waters slipped into my DMs last summer, this is exactly what happened when I started scrolling The CURA Co’s insta feed. I thought to myself, “Now, THIS is my kinda store.”

Kiko, founder of CURA, inspires me in countless ways: as a biz owner, as a creative, as an activist, and as a mother.

If ethical fashion, mindful living, and art and design set your soul on fire, then this interview’s for you.

Into every generation… there is born yawnworthy copy.

So what’s an entrepreneur to do?

If you’ve been trying to slay your word demons, but you keep coming up against the Big Bad…

Or perhaps writing copy feels like the mouth of Hell is about to swallow you whole…

…Well, my fang-less friend - you’ve stumbled into the right copy crypt.

Wendy Davis and Taya Wall are the incredible mom & daughter team behind Divineya Society - a nonprofit organization striving to empower women and girls in rural India through education, employment, and equal opportunity.

When I feel discouraged by the news or the state of the planet, I remember there are people like Wendy and Taya, and the amazing women of Sakhi Kunj, who are tirelessly working to make the world a better place - every single day.

I invite you to read the following interview with Wendy & Taya to learn more about all the inspiring work they’re doing.

Sharing, celebrating, and amplifying Black voices is something I believe in doing all year round, not just during Black History Month.

But seeing as it is Black History Month, I’d love to connect with you over some of the people, playlists, books, and artists I’ve been enjoying and learning from lately.

There’s so much richness and beauty in discovering people, places, and things that are outside of your usual sphere of existence.

Enjoy! Amplify! Uplift! And pay reparations as often and as much as you can.

Without a doubt meeting trail-blazing biz owners, like Michelle Miller, Founder and Creative Director of Minty Made, has been one of my fave parts of biz ownership so far.

Read all about Michelle’s journey out of the corporate design world into full-time ecopreneurship. To say Michelle is blazing a trail when it comes to sustainable design and strategy would be an understatement. Watch out for BIG THINGS happening very soon for this extraordinary woman.

I’m honored to be working with Michelle again - can’t wait to see what we get up to next!

When Petria asked in her private Coco Rose Eco Facebook group, “Who wants to be a guest on my podcast?” I gingerly raised my hand. A podcast?! Me?! Talking to a bunch of people on the internet?!

Yup. I knew one of my fears had to be conquered.

And let me tell you, I am so glad I pushed myself to do this.

I know I’m showing up tardy to the party with this one, but in my opinion it’s never too late to reflect, celebrate, and get excited about what’s to come.

So here it is - my 2020 review! And, whew...what a year, eh?!

Even though I started working at my copywriting business in 2019, last year was the first full year weaving word magic over here at Echo + Scribe.

There’ve been so many highs and lows up to this point, with a helluva lot of learnings (and unlearnings) thrown in.

The 3 main questions I’ve been thinking about are:

What went well and why?

What didn’t go so well and what did I learn?

What am I working towards in 2021 and how will I make it all happen?

Let’s get stuck in.

There comes a time in every entrepreneur’s life when you just gotta make those big moves.

Hiring a Virtual Assistant for the first time felt like a huge leap of faith, and I had no idea how I was going to handle it.

For me, asking for help is hard, so the thought of outsourcing an aspect of my business felt extremely uncomfortable.

But I needed to do something to keep my biz ticking over while I popped out a new human and enjoyed some quality R’n’R time.

Because we all know disappearing on your audience isn’t going to do you any favours. So you need to hire someone who’s going to keep stoking the proverbial biz fire while you’re gone.

And I couldn’t think of anyone better than Davey, a.k.a. The Eco Helper.

If I’ve learned anything since starting my own business, it’s the importance of surrounding yourself with the right people.

When you’re working solo day-in, day-out, it’s so easy to feel isolated. Having other badass business owners to turn to - whether it’s for a quick uplifting chat or to bounce ideas off of - can make all the difference. Suddenly you’re reminded you’re not alone in this wild life as an entrepreneur.

When you work with inspiring humans, you get inspired. It’s that simple.

Your About Page has the ability to convert your audience, meaning, charm them so completely they feel compelled to buy whatever it is you’re offering up.

Sounds powerful, right?

Because it is.

So don’t neglect taking the time to get your About Page right. If you give it your attention, it’ll love on you right back.