Write captions that bring in more Rockstar bookings

with Echo + Scribe’s Killer Caption Revamps

Scroll down for all the details 👇 + special BONUSES!

Your newest, dreamiest Rockstar client is sitting in your chair, and they’re ready for you to do what you do best.

 
 

But before they get to this point, they first have to find you, understand what it is you do, and make a decision about why they wanna come see you, rather than any other hair & beauty Boss who offers the same exact thing.

And if your dreamies are using Instagram, your posts - and more specifically, your captions - are their first point of contact with you and your salon.

But a lot of hair & beauty captions aren’t being written with Rockstars in mind.

Once upon a time Instagram was all about photos…and not much else.

But now, it’s about SO much more.

Because before and after pics - however gorgeous the transformation may be - don’t tell your Rockstars anything about the person behind the biz or how they’ll feel when they sit down in your chair.

Those pics don’t let them know how they’ll be taken care of, or what the vibe or conversation might be like.

 

What if - from the very beginning - you could help show your potential clients exactly what to expect when they come in for some pampering?

And if they’re going to be spending hours with you - sometimes alllll day! Hello, hair extensions! - don’t you think they might want to get a sense of who you are and how they’ll feel around you, before they spend their money with you?

When you sit down to write your captions, does your personality seem to fly out the window?

Many captions use a voice with zero emotion or personality - like writing an English essay for school back in the day.

Not here to shame! We’ve all done it. It’s bloody hard to shake what we spent years and years learning.

Or, they might include a bunch of specialist info, like formulas or product lists.
All that may be useful if you’re training other stylists or colorists, but do your Rockstars really care about the Progress 20vol toned with View 10, 20 you used on Sally’s new ‘do?! Again, not here to shame. You might have seen other salons doing this, so maybe you thought it’s just the thing to do.

Or sometimes the captions are practically non-existent.

Which feels like such a waste of valuable internet space, doesn’t it?

Instagram has given us a free way to promote our businesses - so why not make the most of every opportunity to connect with your potential Rockstars?

Glamorous before’n’after pics only take you so far.

Because even though Instagram keeps giving us more and more to do…

whether it’s IGTV lives, reels, stories, or guides (seriously, WTF, Instagram?!)…

…one thing still remains, no matter what feature you’re using:

Words.

When you know how to leverage your words with captions your clients actually want to read, you can:

  • Deeply connect with more of your Rockstars by letting them know exactly what they can expect from you and your team

  • Show off your unique personality - so they know more about the human behind the chair

  • Build brand awareness by creating content that looks and sounds true to your biz

  • Create a community of your biggest fans - who are ready to buy from YOU, rather than “her down the road”

Oooh! These Revamps sound like just the thing for me.

 
 

Because it’s not enough to be really good at what you do.

Your Rockstars want to know they’re going to be treated with respect when they walk into your salon.

 

They want to know they’re going to be taken care of, listened to.

It’s the relationships you build between you, your team, and your clients that matter.

That’s what gets them returning to you year after year after year.

If you’ve been a Boss for a while now, you know it’s the long-standing clients who are the best. You love to serve them because you know each other so well, and they’ve put their trust in you.

And as a Boss, you deserve to attract and serve the type of clients you’ll want to spend hours on end with, year after year!

Because your energy and time are precious, and not to be wasted on clients who don’t respect your boundaries, expertise, or biz.

Building these kinds of relationships takes time.

It all has to start somewhere.

 

And it often starts with your captions.

 

And the best captions?

 

They:

  • Keep your biz top-of-mind whenever a potential new Rockstar client reads your content

  • Build awareness around your brand - what you stand for, what sets you apart from every other salon out there

  • Create real human connection with your audience. After all, your business is all about serving other humans - or their fur babies!

  • And finally, they SELL YOUR SERVICES! Yes! Make that money, honey!

But actually writing captions that do all this?!

 

What if every time you open Instagram to post about your biz, your mind goes blank?

And how do you get across your expertise, passion, and personality in a way that’ll vibe with your dream clients?

How can you make your captions sound more like “you”? So your Rockstars learn to recognise your voice anywhere.

Phew! It’s a lot.

 

But when you flex those writing muscles a bit by looking at what really works and getting inspired by copy you know is going to bring home the bangers and mash…

…you’re going to feel waaay more prepared to write copy that connects, and most importantly, sells. Without sounding sleazy.

Here’s where Killer Caption Revamps come in!

'Her copy spoke to me and felt like meeting an old friend for a cuppa.'

I had a big launch, which I was really excited to share with my audience - but I’d been slack with keeping in touch - so I was looking for emails which would re-engage and inspire my lovely community.

It was also really important to me to find a copywriter who ‘got’ me, the work that I do, and didn’t use any sketchy or unethical tactics.

Robyn is super approachable, warm and engaging. Her copy spoke to me and felt like meeting an old friend for a cuppa.

I had a great launch and re-engaged an audience which had been left in limbo for months.

It also inspired me to think, ‘what would Robyn write?’ as I’m writing a quick message or email - she lives in my head now!

— Maddi Cook, Boss Your Salon

 

Inside this caption copywriting mini course, you get 25 REAL captions from the hair and beauty industry.

See how they’ve been adjusted - what’s working, and what’s not - and get writing your own killer captions that call in more of your dreamiest clients.

 

You’ll learn -

  • How and why they’ve been re-written, so each caption is now primed to encourage a deeper Rockstar/Boss connection. More connection = more dream clients!

  • How to weave in storytelling to make your captions more memorable

  • Creative techniques that are simple to use, making your captions more fun to read - while encouraging those clicks!

  • How to use different Calls-to-Actions that go beyond “book now”

  • How to make your captions more accessible to people with disabilities

  • Ways to humanize both your Rockstar clients, as well as you and your team, so your clients get a feel for the people behind the beauty brand, all while feeling seen and understood

Killer Caption Revamps
gets you crafting bank-making captions.

Imagine how it would feel to:

  • Be inspired to write better captions that create real connection with your potential Rockstars - so they keep coming back to YOU year after year!

  • Harness the power of your words. Time to make the very most of the valuable marketing opportunity Instagram has given you - kick those lacklustre captions out the door!

  • Know when and where to add that all-important CTA (Call-to-Action) so your dreamies know exactly, a) what you want them to do next. And, most importantly, b) how to give you money!

  • Express more of your unique humanity in your captions with words that sounds like you - rather than a joyless robot. Remember - your Rockstars are humans, and so are you!

ANNNND…as a special BONUS, you’ll get my Caption Copywriting Checklist, too!

 

BONUS #1

It comes in super handy whenever it’s time to write for your biz - I’m talking emails, website copy, ad copy… not just caption writing!

Easily print it out and pin it up in the salon, so whenever you get a spare mo to write a quick post you can make sure you’re ticking all the boxes.

Use the checklist to help your potential Rockstars understand all the fabulous services you offer, what it’ll feel like to get taken care of by you and your team, and why you’re the Boss for them!

Inside Killer Caption Revamps you’ll find:

  • The nail tech who was challenged to create unbelievable nails, but her caption was lacking real magic.

  • The beauty clinic that was leaving money on the table during their grand opening.

  • The stylist who made it all about them, rather than their rockstars.

  • The aesthetician who forgot they aren’t writing corporate correspondence anymore.

  • A dog groomer who was leaving their furry client feeling neglected by a non-existent caption.

  • A lash tech who creates scroll-stopping looks, but was bringing zero oomph to her captions.

  • And many more!

I WANT THE REVAMPS

Here's what Inner Circle Boss, Tina, had to say after scooping up the revamps:

“Making changes to my scheduled posts already and I’m only on the 2nd page. Woohoo!”

Ooooh! Yessss, Tina! 👏👏👏

Hey, Boss! I’m Robyn.

You may already know me from my trainings inside Maddi’s Inner Circle. But just as a quick recap - I’m the Boss Word Weaver over here at Echo+Scribe. 

I write personality-packed copy that brings home the cash for my kick-ass clients.

Want feel-good copy that sounds like you? And makes you money, to boot? I’m your gal.

Find me in New Orleans, chasing after my two kiddos and watching reruns of my favorite 90s superhero dust vamps.

 

Before Robyn came into my life, it would take me days to write one post. I was overcomplicating things, trying to make them sound perfect. I remember Robyn's advice was to write the way I would talk to my rockstars clients and to be myself. To use my usual language instead of jargon and just facts.

I feel so much more confident writing my posts and blogs now. It feels more like me which is what I wanted, to be authentic and make connections. The Killer Caption Revamps are definitely worth their weight in gold. So many clear examples that you can keep going back to. Plus, once you are in Robyn's clan, she sends you beautiful emails which make you feel warm and inspired. She truly has a gift.

— Tina Simpson, Awesome Hugs Beauty & Wellness

 

Robyn works hard to understand your brand and your business, and this includes deep research about your products or services. I believe this makes a difference in the sincerity of the copy because the “voice” is clear - it knows exactly how to persuade and educate your client/audience that your business is worth investing in.

Since working with Robyn, I haven’t had to worry about the way our posts sound, my students have been trained, and I feel confident we can continue to provide excellent, persuasive content to our audience. Hire her!

— Cristina Molina, SLU Contemporary

If you want to write captions that connect more deeply with your Rockstars, and want a tool you can easily refer to time and time again for some super relevant inspiration…

***all the examples in Killer Caption Revamps are from the hair & beauty industry - including a few furry friends for all you dog groomers out there!***

…then this before and after mini course is for you!

Ready to create captions your Rockstars love to read?

And get them to book with YOU?!

And I’ve got one more bonus for ya, Boss.

BONUS #2

When you scoop up the Revamps, you’ll also get access to the live recording of my Killer Copy Hot Seats with three of Maddi’s awesome Inner Circle Bosses!

Discover some of the most common copy struggles by watching other Bosses get real-time feedback on their captions.

It’s likely you’ve come up against some of the same writing roadblocks they have. And because they’re all working in your industry, the feedback they receive is super relevant to you!

You’ll get access to the 60 minute Hot Seat video (with subtitles) and the full transcript of the call - so however you like to learn, I’ve got you covered.

 
 

Let’s recap!

Here’s what you get when you purchase Killer Caption Revamps:

25 REAL LIFE “before’n’after” captions from the hair & beauty industry…with a couple of dog groomers thrown in! Each caption has been reviewed, rewritten, and annotated clearly - so you know how and most importantly why they now work.

Caption Copywriting Checklist - a super useful tool for when you need a quick reminder of how to write copy that connects with your Rockstars - and makes them wanna BUY. Print it out and post it in the salon so you can look at it between clients!

Killer Copy Hot Seats recording - featuring 3 of Maddi’s awesome Inner Circle Bosses. You’ll learn a ton from just watching the video - so many of the tips and suggestions are things that come up again and again for all types of biz owners when they go to write their copy.

 

Btw, I don’t offer caption-writing to my 1:1 copywriting clients. I’m sharing this resource with you because I want you to feel empowered to write your own captions - without having to hire a copywriter!

 
 
 

FAQs

  • “Copywriting is the act of selling things with words.” Anywhere you use words in your biz - from your website, to your promo flyers, to your Insta captions - it’s all copy. What makes it different to any other kind of writing is that your words serve a purpose - to inspire your Rockstars to take some kind of ACTION.

  • Nope! What makes Killer Caption Revamps different is you’ll learn WHY certain captions work (and why they don’t). Instead of just filling in the blanks, you’ll be able to craft your own unique captions that look and sound like YOUR brand. All it takes is a bit of practice, creativity, and imagination. If you know who your Rockstar client is, you’ll learn how to write captions they’ll want to read.

  • No. The Revamps are designed to empower you to practice and learn to write better captions that are unique to YOU and YOUR BIZ. Once you know what to look for - what to do and what not to do - you’ll be able to apply what you’ve learned to your own captions. It’s up to you to make ‘em yours by telling YOUR stories, and sharing what makes your biz different.

  • Feeling stuck on what to write? Looking to promote a new service or beauty treatment, but not sure how to word it without feeling a bit icky? With 25 before’n’after captions to dive into, these industry-specific Killer Caption Revamps will give you plenty of ideas, inspiration, and guidance on how to write better captions.

    Open it up on your laptop, tablet, or smartphone, and take a look at how each real-life caption has been transformed. Each one is annotated clearly, explaining what’s working - or not!

    Then apply what you’ve learned to your own captions. Make ‘em your own by adding in everything that makes your biz and brand unique.

  • After pressing one of the big buttons on this page, you’ll be directed to the payment processor (I use Stripe). After entering all your details, you’ll get an email with a link, which’ll take you to the Download Instructions Page.

    Because the Revamps are so hefty, I put them, along with the bonuses, in a Google Drive folder for you. Just click the link on the Instructions Page, and voila! The Revamps and all the other good stuff are yours to download as many times as you like.

  • I know it’s kinda strange buying from some rando on the internet. But I promise you I’m a real human with nothing but good intentions. Unlike Sebastian and Katherine. (If you get that movie reference, we’re probably going to get along.)

    I’ve supported over 25 clients in the last 3 years with my copywriting expertise - and many of them are long-standing clients I continue to make bank for. See next question ;-)

  • If you’re in the hair & beauty industry, Maddi is a must-know. And if you haven’t crossed digital paths with her yet, you’ll be so glad you did.

    Over at Boss Your Salon she’s helping thousands of hair & beauty Bosses grow their businesses in a way that feels damn good. And she’s always bringing that Big Boss Energy - that means she lifts as she climbs.

    I’m SO freakin’ lucky to have her as a client and friend. If you’re looking to grow your hair & beauty biz, she is THE Boss you need to know! Go check her out.

  • Sorry Boss, no can do. The Revamps are an instant download. My Terms & Conditions give you all the legal deets you need to know.

  • If by share you mean share this lovely sales page, then YES! Absolutely! But if by share you mean sending the Revamps to your mate after you’ve downloaded them, that’s a big fat no. Of course, there’s nothing stopping you from doing this, but as my Terms & Conditions clearly state - if I find out you’ve done this or have reproduced them in any way, legal action will be taken. And you’ll have at least 7 years of bad luck. In short - DON’T BE A DICK.